25 Nov

Cricket Ireland has today announced ITW Consulting Pvt Ltd, a Global consulting and management agency with expertise in international cricket rights and sports media, as Ground Rights Holder for international home matches until 2022. 

The agreement covers five home series that are expected to be played from 2021 to 2022, and will see ITW responsible for negotiating sponsor deals covering in-ground signage, 3D mats and boundary ropes. Brands will be able to leverage the exposure created through the global broadcast of men’s internationals, with an estimated reach in the hundreds of millions of viewers. 

In July 2020, ITW was announced as the new Ireland Men’s shirt sponsorship rights holder and Official Sponsorship Consultancy Partner, and have previously held the ground rights in Ireland in 2018 for the men’s Test match against Pakistan and the T20I series against India. 

Bhairav Shanth, Co-founder, ITW Consulting Pvt. Ltd., said: “ITW has been at the forefront of a lot of opportunities in cricket and this is one of our most exciting because we believe in the potential that the sport has globally. It is rich with possibilities not just in the major cricket playing countries but beyond them too. We are delighted with Cricket Ireland’s paradigm-shifting progress both on and off the field and their well thought out vision for the future is something we are thrilled to be a part of.” 

Dennis Cousins, Commercial Director for Cricket Ireland, said: “It is a demonstration of confidence in the strength and growth of Irish cricket to see this deal agreed during what is still an uncertain time for live sport around the world.” 

“Saying that, the strength and attractiveness of Irish cricket shouldn’t be under-estimated – approximately 429 million viewers tuned in to watch our men’s home internationals in 2019 alone, and with World Cup runners-up New Zealand and South Africa amongst sides visiting our shores in the next two years, this is an exciting time for cricket in Ireland.” 

ITW Consulting Private Limited is one of the top Global consulting and management firms specialising in multi-faceted brand management solutions & celebrity management across a vast number of arenas including the high profile worlds of Sports, Entertainment and Media. Having transformed the sports marketing landscape with its disruptive and 360-degree solutions, ITW is among the fastest growing companies in Asia, and with its out of the box thinking and approach, has generated not just new marketing solutions for clients but also benchmarks and best practices that others in the industry are beginning to adopt. 

John Stephenson 


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