08 Jul

Sports data and artificial intelligence technology specialist Stats Perform has entered into a new partnership with Cricket South Africa (CSA). The company will serve as the exclusive official data partner of the governing body for international and domestic competitions.

Under the agreement, announced on 7 July, Stats Perform will cover South African home international fixtures across all formats as well as CSA’s domestic competitions.

The company’s Opta and RunningBall brands will collect, analyse and deliver official and ball-by-ball event data to global broadcast, media, and betting operators.

CSA’s coaches, analysts and performance staff working with each Mzansi Super League franchise will also have access to the data company’s ProVision recruitment tool to help inform player selection and opposition analysis.

In addition, Stats Perform will distribute exclusive live match video streams to licensed sportsbook operators via its Watch&Bet betting platform, as well as deliver news clips to media through its editorial content service.

“With an unrivalled breadth of distribution into sportsbooks, global media and broadcast, as well as an unrivalled pedigree for collecting deep, accurate and fast data, Stats Perform was the perfect partner for us,” CSA chief commercial executive Kugandrie Govender said.

“They will help us improve on-field performances through deep and accurate data and analysis software, commercialise our properties and engage with fans at home and overseas.”

Stats Perform’s chief rights officer Alex Rice added. “We look forward to ensuring that the CSA coaching team get invaluable data and video insights, and maximising significant opportunities for global engagement.

“Through our new agreement, Stats Perform data and video will be used to analyse performance on the pitch and improve the way it is experienced and understood by fans; we look forward to providing a premium in-play gaming experience, improved data insights and providing more content for sponsors.”

Stats Perform is the largest cricket data provider in the world and the new CSA agreement represents an important addition to the company’s growing portfolio of official cricket data rights deals.

The new deal comes after CSA last week also entered into a partnership with Betway, under which the online gambling operator will serve as an official partner.

John Stephenson


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