26 Feb

Dream11’s attempt to hold on to the title sponsorship of the Indian Premier League has failed. The leading fantasy company had made an offer of Rs250 Cr (US$34.1m) to VIVO, which they did not accept, but in compensation will remain in IPL 2021 as its Official Fantasy Partner. 

Other than Dream11, BCCI also has deals with Unacademy and CRED as official partners. Tata Motors which has completed its 3-year relationship with IPL is likely to extend its contract. As reported by InsideSport on Monday (22 February), BCCI will also soon be naming GROWW, an online trading and wealth management company as its 5th Official IPL Partner. 

According to the information available, GROWW is on verge of signing a 3-year agreement with IPL for Rs45 Cr (US$6.1m) per annum deal. One of the top BCCI officials informed InsideSport that if all goes well BCCI is likely to have a 6th Official Partner before IPL 2021. 

“We are in talks with multiple parties. The interest is phenomenal at this stage and we should have two more official partners before IPL 2021. It is all because of unprecedented success of IPL 2020’, declared the BCCI official.   

John Stephenson 


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