Singapore Cricket Association (SCA) has awarded the marketing and organising rights for SCA T10 Cricket to Dubai-based Innovative Production Group (IPG).
The IPG Group emerged as the highest bidder for the rights after SCA floated an RFP (request for proposal) for the sale of rights in August this year. This is the second major cricket league for which the IPG Group has bagged the rights after the successful Lanka Premier League (LPL) in Sri Lanka.
President of Singapore Cricket Association (SCA) Mahmood Gaznavi said, “T10 is a great new dimension of cricket that represents the vastness of the audience. We have shown in the past that Singapore is the ideal host for this great sport with the history of hosting India, Pakistan, Sri Lanka, New Zealand, South Africa, Zimbabwe and Bangladesh. I believe that Singapore is the ideal destination to bridge cultures through cricket. Singapore Cricket Association is ready to celebrate this great sport and looks forward to bringing our vision to life with the IPG Group.”
The 10-year rights secured by the IPG Group include TV and digital broadcasting rights, production rights, franchisee sales rights and league management rights. This is the first T10 league where both men and women’s teams will be participating. The first year will have six competing teams and will be increased to eight from the third year onwards.
The league is scheduled to be held from July 1 to 15, 2021 at the Singapore Sports Hub, a fully integrated sports, entertainment and lifestyle hub in Kallang, Singapore.
John Stephenson
john@cricketinvestor.co.uk
#Cricketnews #SCAT10 #IPGGroup
