12 Sep

With the Indian Premier League (IPL) still one week away Star India, the official broadcasters of the IPL, has managed to sell all of the on-air sponsorship packages for the season.

Star has decided to hold back 8-10% of the inventory which will be sold independently at a 15-20% premium closer to the Diwali which starts on 14th November.

“IPL 2020 will have 5 Co-presenting partners and 14 Associate sponsors on board. Other than this sponsorship partners have also been built on PPL (Pre-Post Lunch / Mid innings) programming. All the sponsorship spots are completely sold out”, a source from Star India told InsideSport the Indian website.

Gautam Thakar, the CEO of Star Sports, earlier confirmed Star has signed deals with Amazon, Byjus, Dream11, PhonePe, PolyCab, ITC, Coca Cola, Rummy Circle, AMFI, P&G, Kamla Pasand and various others.

“We already have 15 sponsors and 60 advertisers on board and currently we are in advanced stage with a few categories for associate sponsorships and many more for spot buys”, Thakar said last week.

Dream11 will be the most visible brand in IPL 2020 on the back of spendings on both IPL Title Sponsorship and IPL ON-AIR sponsorship with Star India. It is paying Rps.222Cr ($29.6m) for the IPL Title sponsorship and will be spending in the range of Rps.125-130Cr ($16.7-$17.3m) with Star as Co-Presenting partner.

John Stephenson


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