23 Oct

With close heart-stopping matches becoming norm in Indian Premier League (IPL 2020), the viewership numbers for the first four weeks of the league has jumped by 30% compared to last year’s IPL.

According to the Broadcast Audience Research Council (BARC) data, the first 32 matches of IPL 2020 have been watched by 361 million people, registering 233.9 billion viewing minutes in the first four weeks of the tournament

Such is the enthusiasm for the IPL 13 season this year that it has recorded a jump of 30% in viewing minutes per match over the last season. While this season has registered 7.3 billion viewing minutes per match (32 matches), for IPL 12 the count was 5.6 billion (35 matches).

Data provided by BARC India reports that IPL 13 has recorded a 11% hike in cume reach (The estimated number of different persons who switched on to a channel for at least one quarter hour within a specified time period) at 110 million versus 99 million in IPL 12 for 35 matches. This year, IPL has witnessed a 15% hike in average time spent per match compared to last season.

Meanwhile, in the Week 41 BARC Ratings, Star Sports 1 (Hindi) has again become the number 1 channel of the week. The match between Virat Kohli’s Royal Challengers Bangalore vs KL Rahul’s KingsXI Punjab is the number 1 program of the week across all genres.

John Stephenson


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