11 Jun

KFC and Cricket South Africa (CSA) have announced the renewal of their sponsorship deal.

The partnership that started just over a decade ago sees KFC retain its position as the title sponsor of the T20 internationals with CSA, official partner to the Proteas and official sponsor of the flagship, KFC Mini-Cricket programme.

KFC acknowledged its role as a pillar of the South African sporting community by showing unwavering support of South African Cricket in the face of the hardship caused by the Covid-19 pandemic.

“KFC believes sport is a great catalyst to truly unite and give hope. As a brand that operates in communities all over SA and one that is passionate about investing in those communities, it is paramount that we are part of the solution,” said Dhruv Kaul, Chief Marketing Officer of KFC South Africa.

“In this next chapter, we look forward to continuing the growth of one of the biggest sporting grassroots development programmes, partnering with our Proteas team and their fans at T20 International matches and supporting national cricket at the highest level,” concludes Kaul.

“CSA is delighted about this decision by KFC and we are excited for the sport of cricket and its development that this strategic partnership with KFC is being extended. We are particularly excited that our continued association with a strong brand like KFC will further advance the game of cricket and help to unearth new talent for the overall purpose of ensuring the sustainability of our cricket pipeline structures”, said Jacques Faul, Acting Chief Executive Office for Cricket South Africa.

The renewed partnership will be for five years and three years, respectively. KFC will also continue being the Protea’s Official Restaurant for the next five years.

John Stephenson


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