The Board of Control for Cricket in India (BCCI) finally confirmed on Tuesday (17 November) its partnership with Mobile Premier League (MPL) Sports, the leisurewear and sports merchandise brand, part of India’s largest esports platform, as the new kit sponsor and official merchandise partner for the Indian Cricket Team.
In a three-year deal, MPL Sports designed and manufactured jerseys will be worn by Men’s, Women’s and the Under-19 Indian cricket teams. The agreement will run from November 2020 to December 2023. MPL Sports’ association with the BCCI begins with upcoming India’s tour of Australia, 2020-21, which will see Team India sporting the new jerseys.
Apart from Team India jerseys, MPL Sports will also sell licensed Team India merchandise.
Jay Shah, Honorary Secretary, BCCI said: “We look forward to working with a young Indian brand like MPL Sports to tap the potential that this sphere holds. This partnership aims at facilitating access to high-quality Indian cricket fan merchandise, including the coveted Indian cricket team jersey for cricket fans not just in the country but globally.”
Sourav Ganguly, President, BCCI said: “We look forward to MPL Sports adding a new chapter to the team’s kit, and bring Official BCCI licensed merchandise within easy and convenient reach for the billion-plus fans who cheer for Team India.”
Abhishek Madhavan, SVP, Growth and Marketing, MPL and MPL Sports, said: “India is a market with a billion cricket fans and we see a lot of potential in the underpenetrated merchandise market in India. Associating with the Indian national cricket team is a matter of huge pride for us and we want every fan in the country to feel the same way and have access to the merchandise they can proudly flaunt.”
John Stephenson
john@cricketinvestor.co.uk
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