Pepsi has become the principal partner of the Pakistan women’s national cricket team with the announcement of a one-year agreement. PCB Director Commercial Babar Hamid and Director Marketing Pepsi Co Ayesha Janjua were present at the announcement event.
The agreement comes into effect from the South Africa-Pakistan limited overs series. Pakistan women team is currently in South Africa for 3 match T20 & ODI series.
During the series, the Pakistan team playing kits will be emblazoned with multiple Pepsi Co brands including Pepsi, Gatorade and Kurkure.
Commercial Director of the PCB, Babar Hamid: “The PCB strongly believes in the growth and promotion of women’s cricket and this partnership with Pepsi is a major indication of our commitment in this regard. Pakistan women’s national cricket team has made rapid strides in recent years; the team is a force to be reckoned with at the international stage and continues to inspire young girls all across the country.
“Pepsi has been a long-standing partner and supporter of cricket in the country and has very strong ties with the PCB. This partnership is a testament to our relationship which continues to grow, we are delighted that they have come on-board to support women’s cricket and we are confident that the partnership will be hugely beneficial to women cricket in the country.”
John Stephenson
john@cricketinvestor.co.uk
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