17 Dec

India’s leading platform for teachers and coaching centers, Classplus, is going digital and has contracted with former Indian cricket captain, Sourav Ganguly as its brand ambassador and nationwide celebrity endorser. In addition to his role as brand ambassador. 

Classplus has launched a nationwide cross-platform campaign, the centrepiece of which is an advert featuring Sourav. Titled ‘Mrs. Banerjee’, the ad, which went live on Monday (14 December), is a tribute to the tutors we all knew growing up, highlighting the tremendous impact they have had on our lives and the role they played in shaping us into successful individuals. Conceptualised by creative agency Option Design and produced by Opus Communication, ‘Mrs. Banerjee’ is directed by acclaimed filmmaker Aniruddha Roy Chowdhury. An industry veteran of both Hindi and Bengali cinema. 

“We’re thrilled to introduce cricketing legend Sourav Ganguly as the official brand ambassador for Classplus. During his time as captain of India’s cricket team, Sourav proved himself to epitomise everything Classplus stands for – empathy, integrity, taking unexplored paths and building for the future,” said Mukul Rustagi, Co-Founder, Classplus, while speaking on the launch of the campaign. 

Sourav Ganguly commented, “I am excited to launch this campaign alongside Classplus. During my time as a leader, one of the most important lessons I learned was the importance of backing my own team. Supporting players when they need it the most is critical to their future success. Classplus recognises that India’s tutors are vital to the nation’s academic success”. 

Classplus empowers all teachers and coaching institutes with a mobile app allowing them to build their online identity, share study material, take live classes, and grow their student base. More so, they can even sell their content thereby setting up a new source of income for themselves. In a world where offline businesses were disrupted, teachers needed a consolidated platform rather than using different tools for all their communication, live classes, and study material sharing purposes. This is where Classplus became the digital identity for more than 50,000 teachers, making it the favourite app for educators across the country. 

John Stephenson 


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