22 Sep

The International Cricket Council (ICC) has begun the tender process to select a host country merchandise licensing partner and an online merchandise partner for the Men’s T20 World Cup next year, and the Men’s Cricket World Cup in 2023.

Both events are scheduled to take place in India, and the ICC is inviting bids from organisations “who have the appropriate logistical and infrastructure competence, resources, and financial capability” to provide turnkey solutions to design, develop and distribute officially branded ICC merchandise to fans in India and around the world.

The final deadline for proposals falls on October 28, with the ICC expected to award the rights on December 10.

The 2021 Men’s T20 World Cup was initially supposed to begin next month in Australia, following the Women’s T20 World Cup which took place earlier this year. That event was cancelled due to the Covid-19 pandemic and the entire tournament rescheduled for October of next year in India, leaving a shorter than usual turnaround time for the ICC to arrange things such as its merchandising and retail solutions.

Despite still being three years out, the 2023 Cricket World Cup has also been affected by the pandemic, with the ICC deciding to push the competition back eight months, from February to October of 2023 in order to give it enough time to compete qualifying events.

John Stephenson


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