01 Dec

ITW Playworx, the entertainment, media and communication arm of ITW Consulting Pvt. Ltd., has won the mandate for the sponsorship rights for the international cricket event, Abu Dhabi T10 League that will run from January 28 to February 6, 2021 at Zayed Cricket Stadium in Abu Dhabi. 

ITW Playworx is exclusively authorized to market and sell the central sponsorship, advertising rights to potential brands for strategic engagement in India, UK and UAE. 

Sidharth Ghosh, CEO, ITW Playworx said, “We are excited to explore this opportunity with brands across India and globally for the Season 4 of Abu Dhabi T10. It will be exciting to associate with this fast-paced tournament and I look forward to extending this opportunity to our brands and partners.” 

“We are delighted to secure the rights and partner with such a high-octane cricket league. Through this partnership, it is evident that the team will be crafting a multi-faceted advertising experience for brands to be associated for the league and build a connect with cricket fans across borders. Our extensive experience in this arena will enable us to enjoy an exciting partnership,” added Joshey John, Director, ITW Consulting Pvt. Ltd. 

“We have entrusted ITW Playworx with the exclusive rights for the AD T10 League as they possess vast understanding of working in international cricket tournaments across the globe. We believe that this association will not only enable us to reach new milestones but also create more opportunities for brands globally,” said Shaji Ul Mulk, Chairman, Abu Dhabi T10 League. 

Sanctioned by the ICC and licensed by Emirates Cricket Board, the league’s duration, teams, international stars, broadcasters and fan base has increased each year. This year, the Abu Dhabi T10 will be live on Sony, Sky Sports, Super Sports for India, UK, South Africa and MENA. 

John Stephenson 


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