The fast-paced Abu Dhabi T10 cricket tournament is set to commence later this month and Sony Network have released a sensational promo for the upcoming season. The tournament, which will be a star-studded event will witness the leading players from the cricket world plying their trade in Abu Dhabi in early in 2021 following the decision to reschedule the event as a result of the Covid-19 global pandemic.
This year’s edition of Abu Dhabi T10 will involve 12 players who played in IPL 2020 including Kieron Pollard from Mumbai Indians, Andre Russell and Sunil Narine from Kolkata Knight Riders, and Nicholas Pooran and Chris Jordan from KingsXI Punjab.
The tournament will be hosted in partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), Abu Dhabi Sports Council and Abu Dhabi Cricket, with the sanction of the Emirates Cricket Board. Sony Sports will broadcast the event LIVE from Jan28 to February 6th.
The T10 tournament, which surged in popularity during the 2019 edition with over 124,000 fans attending the Zayed Cricket Stadium and with a global television audience of over 80 million, will build upon the thriving popularity of the international game.
The rescheduled tournament dates will help Abu Dhabi Cricket to learn from the robust Covid-19 biosecurity safety and security protocols being implemented for the Dream 11 IPL 2020.
Sony Pictures Network India have also been confirmed to return as the official television host broadcaster for the second year in a row.
Aref Al Awani, General Secretary of Abu Dhabi Sports Council said: “T10 is fast, punchy, exciting cricket that engages fans of the sport like few other tournaments, so we are naturally thrilled to see the 2020 tournament going ahead early next year.
“The Abu Dhabi T10 has already well and truly confirmed itself within the top tier of the emirate’s sports portfolio. We can’t wait to welcome back the world’s cricketing elite to Abu Dhabi in under four months and we have already commenced operational planning to ensure that the eight teams are hosted in a safe, bio-secure environment,” Aref added.
Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi, said: “Last year’s edition of the tournament was an immense success, with over 80 million following the action globally. This provided us with a valuable opportunity to demonstrate the vibrant appeal of our emirate to a vast audience of potential visitors, 32.5 million of which were from India.”
Shaji Ul Mulk, Chairman of Abu Dhabi T10 and Owner of T Ten Sports Management, in a joint statement with the T10 teams said: “This year has proved to be a hugely challenging one for sports, so we are absolutely thrilled that Abu Dhabi will be welcoming us from 28 January – 6 February, 2021 for the rescheduled tournament. The Abu Dhabi T10 will continue to grow stronger every year, so we are eagerly anticipating getting back at the crease in the UAE capital,”
John Stephenson
john@cricketinvestor.co.uk
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