06 Oct

The multiple industry group JSW besides being the co-owner of the Delhi Capitals franchise is also the title sponsor of the IPL team and now the group’s paint division has designed a new multi-colour jersey for the Shreyas Iyer-led team.

JSW Paints partnered with Delhi Capitals (DC) for Monday’s match against Royal Challengers Bangalore in the 13th edition of the Indian Premier League (IPL). To showcase this association, the Delhi Capitals players wore a specially designed JSW Paints branded jersey (pictured).

The IPL is one of India’s biggest sporting extravaganzas, with massive TV viewership and digital following. This unique association will address JSW Paints’ visibility goals as it scales up its business in India.

Parth Jindal, Managing Director of JSW Paints, said “The JSW Group sees this as a tremendous opportunity to showcase our brand JSW Paints, that celebrates the diverse colours of our country and encourages India to #EmbraceEveryColour. The association is aligned with the overall brand narrative which is all about unity and inclusivity. This will be supported with our current campaign ‘Har Rang Har Kisi Ka’ featuring Alia Bhatt and Ayushmann Khurrana.”

Mr Dhiraj Malhotra, CEO of Delhi Capitals added, “The JSW Group has played a crucial role in the development of Indian sports over the last few years. Our team will proudly don the JSW Paints jersey for the game against RCB not only in support of the Group’s tremendous contribution towards Indian sports but also to endorse the message of unity.”

JSW Paints has always aimed at creating beautiful and thoughtful experiences for its customers. JSW Paints’ ‘Any Colour One Price’ proposition that offers 1808 colours at the same price is an industry-first offering that has disrupted the entire paints market.

JSW Paints is part of the US$ 12 billion JSW Group. It complements JSW offerings in Steel & Cement in home-building and care.

John Stephenson


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