22 Sep

Kings XI Punjab (KXIP) is going all out to connect with their fanbase in the Indian Premier League (IPL 2020). For the same KXIP has partnered with Tech Mahindra to launch a dedicated fan engagement app to virtually connect fans to teams during the Dream11 IPL 2020 and beyond.

The mobile app will be available on iOS/Android platform for fans to download during the Dream11 IPL 2020 season.

Satish Menon, CEO, Kings XI Punjab, said: “We are very excited to partner with Tech Mahindra as our “Digital Fan Engagement Partner”. The timing of launching this fan engagement app by Tech Mahindra is just perfect, as this will help Kings XI Punjab to be boundaryless and connect to even more fans than the previous IPL. Through this app, we are also helping our partner brands to be more digitally connected.”

Jagdish Mitra, chief strategy officer and head of growth, Tech Mahindra, said: “We will enhance the fan engagement app further to provide hyper-personalised experience to Kings XI Punjab fans. With the launch of this app, we want to see more and more fans following the Kings XI Punjab.”

Tech Mahindra and Kings XI Punjab will also work on 5G related use cases to introduce holographic virtual fans to the stadium. As part of the collaboration, Tech Mahindra will also support Kings XI Punjab to reach wider markets and audiences from at-home spectators real-time, during live games played in fan free stadiums and venues during the Dream11 IPL 2020.

Manish Upadhyay, head – global business development, sports vertical, Tech Mahindra, said: “Tech Mahindra has recently launched the Sports Tech business unit focusing on Sports Specific digital solutions to provide digital ecosystem for fans, sponsors, suppliers and clubs. We are happy to partner with Kings XI Punjab and this is our first step towards building a state-of-the-art digital fan engagement platform. Though this collaboration, we will bring fans closer to the Kings XI Punjab and grow the game. Through our fan engagement app, we are not only providing great augmented and virtual reality experience to the fans especially the millennials, Gen Z and Gen X, but also providing great activation value to digital brands by monetizing on the fan experience.”

John Stephenson


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