Australian cricketer, Steve Smith who was released by Indian Premier League (IPL) team Rajasthan Royals on Wednesday (20 February) has announced a new partnership with award winning fan engagement, and wellness company Stepathlon, to launch ‘Race for Australia with Smudge’.
Smith said, “2020 shone a spotlight on the importance of our health and that of our families, friends, community and country. I am excited to partner with Stepathlon to encourage, empower and engage all Australians to take ownership of their health and wellbeing to build a healthier and happier nation.”
‘Race for Australia with Smudge’ is a “Virtual Race” and fan engagement initiative for Australians to get active. The initiative is focused on motivating everyone, regardless of fitness level, age, location, gender and guiding each participant to adopt and maintain healthy lifestyle habits.
It will be a 12-week “Event” and those Interested in participating will be able to do so via a free app which will encourage Australians to take a minimum of 10,000 steps per day and adopt a healthier lifestyle. Participants will move around a ‘Virtual Race Course’ through real life steps and other activities combined with gamification, engagement, rewards and recognition.
The race promises to deliver an exciting calendar packed content focused on the 3 pillars of wellness – Movement, Nutrition and Mental Health.
The Australian Government Department of Health website states that while Australians are living longer lives, they are living them in poorer health, as smoking, obesity and poor diets leave people susceptible to disease and death (*Global Burden Of Disease Study, published in the International Medical Journal The Lancet).
“Our mission is for all Aussies to come together as a nation, to support, inspire and motivate each other to a healthier, happier lifestyle. We are honoured to be working with Steve whose passion for fitness and well-being are values that synergise with that of Stepathlon.” Executive Chairman and Co-Founder Stepathlon, Ravi Krishnan said.
Krishnan also pointed out, “We are already in discussion with a number of brands, and partners that appreciate the vision we have for ‘Race for Australia with Smudge’ and want to be part of building a happier, healthier nation.”
Smith has been instrumental in driving the initiative along with his agent Warren Craig and his partners Stepathlon while also looking for another team by taking part in the auction for IPL 2021.
John Stephenson
john@cricketinvestor.co.uk
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