23 Sep

Bangalore based sports tech start-up AnalytIQ Sports Technologies today said it has raised angel funding of an undisclosed amount for its strategy cricket manager simulation game called ‘SuperCric’, said the company in a press release. This funding is from Malta-based company Nordanvind Gaming.

AnalytIQ was founded in 2019 by ex-cricketer and Indian Premier League (IPL) presenter Suhail Chandhok, Srikanth Viswanathan and husband-wife entrepreneurial duo of Arvind Sivdas and Dhanya Param. The latter three are graduates of IIT Madras.

Sivdas is a serial entrepreneur and has previously worked at consulting firm McKinsey. Chandhok was a cricketer for eight years. He is now a sports commentator and host for sports such as cricket, kabaddi, hockey and tennis.

The company said that funds raised by SuperCric will be used to invest in product development and customer acquisition. Sivdas in a phone call with ET also said that the company was looking to expand its team of around 15-18 people post the funding.

The game lets players choose a team and how the team will play. The founders said that the outcomes of the game would be based on actual historical data of players, which had been fed into an artificial intelligence-based algorithm.

AnalytIQ owns the website Kabaddi Adda, which is aimed at kabaddi fans. Suhail Chandhok, co-founder, SuperCric, “The gaming ecosystem is at the cusp of disruption. The Covid-19 pandemic has pushed the market to explore and embrace games faster. The data economy with more time on hand for users points to an even bigger future for the industry. Investors are recognizing this and lining up to bring new genres into this market.”

Pontus Lemberg, investor in SuperCric, “I see tremendous potential in the future of the nascent Indian Gaming industry. As users get more sophisticated there will be a demand and need for more sophisticated products and solutions. With Kabaddi Adda the team at AnalytIQ has demonstrated the ability to deliver what the audience in India wants. I am taking baby steps into this market and hope to get deeply involved in the gaming industry."

John Stephenson


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